How to Start a Sari-Sari Store: The Ultimate Filipino Micro-Business Guide
With over 1 million sari-sari stores nationwide, it remains the go-to retail model for entrepreneurs with limited capital. Here’s how to start one that stands out.
Capital Requirements
Store Setup: ₱5,000 – ₱15,000
Initial Inventory: ₱10,000 – ₱50,000
Refrigerator: ₱8,000 – ₱20,000
Permits: ₱500 – ₱2,000
TOTAL: ₱23,500 – ₱87,000
Best-Selling Items
- Sachets (coffee, shampoo, conditioner)
- Cigarettes (sold per stick)
- Cold drinks and water
- Canned goods and instant noodles
- Load and bills payment (GCash, PayMaya)
Profit Analysis
Gross Margin: 15-20%
Daily sales: ₱1,000 – ₱3,000
Monthly Net Profit: ₱5,000 – ₱15,000
ROI: 3-6 months


